Publish to Prosper – 3 Great Reasons to Create a Blog for Your Business

If you follow our blog, you know by now that we love giving our clients useful information and helpful tips. We usually discuss topics that involve leadership, management skills, and staffing. We have recently started focusing on many other topics that help our client’s companies become more successful as an overall.

Business blogging is the art of marketing a company or business online through web logs (blogs), in order to create an online presence. It’s a cost-effective way for a company to make themselves truly visible online, whether to a niche market or to a larger audience. It’s a great way to generate leads and gain customers.

For those who are still on the fence about it, here are three great reasons a business blog can benefit your company, no matter how big or small:

1. Boost Traffic to Your Site

Creating a blog gives a company a large canvas for posting relevant and interesting content, which customers can read and refer to from time to time, or who knows? It can even inspire them, depending on what industry your company belongs to.

In addition, a blog can be the landing page of your company’s social media accounts. Post links to your company’s Facebook, Twitter, LinkedIn, Pinterest, or whatever social media links you may have, and vice versa.

Lastly, blogging regularly about your business, products, industry, and anything else related would drive significant traffic that could potentially gain new customers and retain loyal ones. For instance, a customer can rave about your product on their Twitter, then they’d post a link to a specific blog post from your company. In an instant, you get a whole new set of potential customers who could view your blog and read about whatever it is your company offers.

2. Establish Yourself as an Industry Leader

No matter how you market yourself, whether online or offline, it’s all about strategic and effective branding. In the online world, a blog can make or break a business’s position as an industry leader.

Though posts that catch peoples’ attention and display your company’s vast knowledge about the industry, you are marketing your skills and displaying expertise. This builds trust, because customers old and new will be able to gauge at first glance whether you are well-versed in your field or not. Once you have proven that, it will be highly likely that customers will trust that your company can help them with whatever product or service it is they need from you.

3. Create and Develop Customer Relationships

Blogs, along with social media, are a great way to connect with your audience. It’s not a one-way street – blogs have comment forms and contact information, so readers and customers can give feedback and have their opinions and questions heard.

This is another way to build trust among your customers, because people love to get informed and they always appreciate when a company creates time to hear what they have to say.