At Hire Up Staffing, we believe that success isn’t just about what you know, it’s about who you know, and more importantly, how you treat them. This month, we’re thrilled to spotlight Renata as our Pillar of the Month Winner for embodying “The Connected”, a trait that goes far beyond networking and dives deep into the power of meaningful relationships.

Renata’s reflection on this chapter from Be the Unicorn reminds us that connection is more than a buzzword—it’s a way of life.

The Power of Connection: Why “Who You Know” Still Matters—More Than Ever
“In a world that’s more connected than ever, many still underestimate the true value of connection—not just networking, but meaningful relationships built on trust, service, and shared humanity.”

Renata draws inspiration from Keith Ferrazzi’s story—a steelworker’s son who saw how disconnected leadership could lead to missed opportunities. His success wasn’t just about climbing the ladder; it was about lifting others along the way. That’s the heart of a Connected Unicorn.

What Makes a Connected Unicorn?

• They connect to contribute—not just to climb
• They serve before they ask
• They treat everyone as someone worth knowing

Renata sees this in everyday moments—from hotel concierges who remember your favorite drink, to professionals who land life-changing roles simply by following up with integrity. These aren’t just anecdotes—they’re proof that connection opens doors.

Renata’s Takeaways:

• Connection is social capital. It’s not transactional; it’s transformational.
• Being connected gets you in the room. Staying connected gets you invited back.
• Kindness, curiosity, and follow-through are the new power moves.

“Whether it’s a handwritten note, a LinkedIn message, or introducing someone to someone else—you never know the ripple effect your connection might create.”

Renata challenges us to normalize leading with empathy, showing up with value, and being the kind of person others want to root for. Because as she beautifully puts it:

“Nothing is impossible. Impossible just takes a few extra phone calls.”

Congratulations, Renata! Your commitment to building authentic relationships and leading with heart inspires us all. Thank you for showing us what it truly means to be The Connected.